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Plymouth Harbor Advertising Campaign Earns Bronze at the National Mature Media Awards

Plymouth Harbor

Plymouth Harbor on Sarasota Bay, a certified nonprofit continuing care retirement community with an ideal location bayside on Coon Key, was honored with a Bronze Award for print advertising/housing division from the National Mature Media Awards.  The campaign was developed by Vision PR & Marketing in collaboration with Anne Grigsby of Grigsby Design in Boca Raton, and photographer Herb Booth of Booth Studios.  “Plymouth Harbor, the Place to Pursue Life’s Passions” focuses on capturing residents doing the things they love with the freedom that living t Plymouth Harbor offers. Engaging photography and smart copywriting, as well as the continuity of the message and brand authenticity, were the winning elements for the campaign.

The National Mature Media Awards is the nation’s largest awards program that annually recognizes the best marketing, communications, educational materials and programs for adults age 50 and older. The competition is among hundreds of local/state organizations, including Area Agencies on Aging, senior centers, retirement housing organizations, writers and publishers, as well national organizations such as AARP, Blue Cross Blue Shield Plans, Mayo Clinic, the National Institute on Aging and the Veterans of Foreign Wars (VFW). Mature market experts judged the entries based on format, content, creativity, relevance and overall quality.

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