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May 20
2009
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Out with the old. In with the new. The old rules of PR & marketing: spend your budget on advertising and cajoling the media to cover your stories in editorial as well. It’s all a push proposition. If you sell it right, they’ll buy it – your story, your product, your service. The web has profoundly changed these rules. It’s now a matter of attraction, or more of a pull strategy. We now communicate with our target audiences through content rich websites, blogs, YouTube videos, and other online media that individuals actually seek out and choose to consume. Through web-based communications we’ve become our own media channels with far more control over our messages and flexibility in how they are packaged and delivered. We engage our audiences. We entertain. We educate. And most importantly, we inspire and influence our audiences to take action. It’s the new world of Digital PR. News stories and feature content are developed rich in high performance keywords to optimize content visibility on the web. Uploaded to your own website, these optimized press releases are also distributed digitally and posted on numerous aggregate news sites. Of course, the release is delivered directly into the email boxes of a target list of media contacts tailored and maintained just for you and the tried, true and personal task of developing relationships with key media is still key. However, for those bloggers and journalists anywhere in the world who may be seeking information related to your business, industry or mission, your website and your news is optimized to appear much higher in the related search rankings. Vision PR & Marketing pulls this all together through website content development, online newsrooms, social media and optimized releases and distributions. We keep an eye on what will create the buzz and results for you! |
