The Downtown Sarasota Alliance and New World Collaborative are hosting a free seminar on strategies to combine online/offline marketing and branding in the “new world” of digital PR. The Whole Foods Market Lifestyle Center (1451 1st Street) will host and provide coffee and light breakfast for the talk, starting at 8 a.m. on Fri., July 23.
The experts at New World Collaborative will share the latest and most effective techniques used by businesses to build brand awareness, overall visibility and action using tactics that are guided by well thought out strategy. “We are no longer in a world of ‘build it and they will come’,” explains New World founder and principal of Vision PR & Marketing Gayle Williams. “Small and large businesses alike must engage their audiences and build relationships by leveraging fully optimized website and strategic social media activity.”
Williams and New World co-founders Gabriel Marguglio of Destiny Technologies and Elizabeth Blair of Webjunkees will discuss SEO/SEM, digital PR, websites, social media marketing and more on Fri., July 23. This seminar is free for DSA members and $10 for non-members. Attendees are encouraged to RSVP to dsa@downtownsrq.com or call 366-7040.


