Frankly, I'm talking with clients, friends, colleagues who feel a little overwhelmed by the urge to participate in Facebook. I am, too!  But I think it is important to remember that "moderation in all things" is not only good advice but the key to being a responsible and considerate social network participant.

My friend Gabriel Marguglio of Destiny Tech had some great quick tips for participating on Facebook as a form of conversational marketing. I've copied his blog entry below, but I'd like to add a few more thoughts.

1. Listen and watch the conversation a bit first before you jump into any network and start "selling" your own message. In fact, don't think of it as selling.  Imagine you are at a giant cocktail party where many can overhear your conversation.

2.  Making a good impression includes relevant info in your profile as well as in your conversations.  Be relevant, be polite, and listen to others.