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Nov 20
2009
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Made to Stick: Writing a Mission StatementPosted by: Vision PR and Marketing on Nov 20, 2009 Tagged in: Untagged
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I often mention the concept of mission statement and vision statements to clients and out of a dusty drawer comes a yellowed page with time-worn words that no one would remember... ever! Dan Heath of "Made to Stick" has lots of good ideas and I love his straight forward and practical advice.
This video about the pitfalls of writing mission statements is SPOT ON! See if you recognize yourself or a company you have worked with here. How would you "fix" your mission statement?
Made to Stick: Writing a Mission Statement
3:51 | Nov 18, 2009 – Dan Heath, co-author of Made to Stick, speaks with Fast Company about writing meaningful mission statements to lead your business.
