New World Collaborative, a group of digital marketing professionals, has opened a new office at 1266 First St., Suite 5, in downtown Sarasota.

This office will serve as an umbrella location for both the New World Collaborative and the three founders’ individual companies. The New World Collaborative formed in 2009 to provide comprehensive web development and internet strategies including SEO and social media marketing alongside digital public relations for clients, leveraging combined skills and educating the community on how to build their businesses without wasting money. Meet the founders:

Elizabeth Blair is president of Webjunkees, Inc., a company combining marketing strategy with award-winning creative to provide clients with not only a website, but a usable tool to save valuable company time while growing their business. Gabriel Marguglio is CEO of Destiny Technologies, which was founded in 2002 and focuses on website design, content management solutions and internet marketing. Finally, Gayle Williams is president of Vision PR & Marketing, a firm specializing in bridging the gap between traditional and digital PR/marketing for a diverse array of clients.

These three web and marketing professionals joined forces to combine their strong individual talents and achieve greater results for their clients as a result of truly working collaboratively on integrated digital and physical marketing and branding campaigns. Some of New World’s success stories include Sunshine from Darkness, Sarasota Ballet and Bach Elder Law. They will also continue to offer open-to-the-public seminars on best practices for SEO, online PR and social media marketing.

Sarasota Ballet announces it has hired Mary Anne Servian to serve as the Business Director for the company. Servian has enjoyed a significant career consulting with municipalities and local governments to improve their management and operation practices.  She is well known in Sarasota having been elected to serve as City Commissioner for the City of Sarasota from 2001-2007, during which time she also served as Vice Mayor and Mayor from 2004-2006.

The Sarasota Ballet has been experiencing a renaissance of artistic and audience growth in the three seasons since Iain Webb was appointed Artistic Director of the company in 2007. As part of the ongoing effort to strengthen the administrative structure in order to accommodate the needs of an expanding company, Servian will be responsible for special projects in operations and development.

“As we enter the fourth season of Iain Webb’s tenure, we must position ourselves work ever more efficiently and effectively, particularly in regard to the management of rising costs and the financial support required to present the highest level of artistic quality on stage,” says Michael Shelton, who has been serving as Managing Director since December 2010.