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Sunshine from Darkness - After 10 years operating as NARSAD Florida, Sunshine from Darkness, the local not for profit organization raising funds for mental health and brain research needed a complete re-branding campaign that effectively integrated goals for community education, fund development, and event participation. Vision PR & Marketing has been managing all aspects of initial graphic branding. web development, collateral design, PR, and media relations. The annual Journey to Wellness symposium brings in the nation’s top research scientists and celebrity mental health advocates and the Gala nets an average of $400,000 each year to invest in research. Our efforts result in capacity audiences at events in the Van Wezel Performing Arts Hall and the Ritz Carlton –Sarasota. www.sunshinefromdarkness.org
Bertha Palmer Alive! - With a launch scheduled for mid-January 2010, the Bertha Palmer 2010 Centennial will be comprised of Sarasota County-wide celebratory events to commemorate the significant impact this wealthy Chicago socialite, the very first Sarasota snowbird, had on the subsequent growth and development of our community. Vision PRM has developed the website www.BerthaPalmerAlive.com, negotiated media sponsorships with the Herald Tribune and SRQ Media Group, and will manage the ongoing social media campaign and presence of Mrs. Palmer.
Sarasota Ballet - Now in its 19th season, the Sarasota Ballet is experiencing a renaissance of audience growth and support under the leadership of director Iain Webb. Vision PR & Marketing’s lead Gayle Williams has been the primary consultant working with the Ballet for over five years to maintain their presence in the media, expand ticket sales and build broader support. Critics from as far away as the London Financial Times and the New York Times have covered performances and the resulting buzz is a real asset for the company’s ongoing financial health. www.sarasotaballet.org
Perlman Music Program/Suncoast - In 2008, a new nonprofit organization was formed to ensure that the internationally acclaimed education program for exceptionally talent young musicians led by Toby and Itzhak Perlman would have a permanent home in Sarasota for its annual 2-week Winter Residency. Vision PR & Marketing joined the team from the very start to provide a strong foundation of marketing communications, media partnerships and press coverage. With a new website launched summer of 2009, the PMP/Suncoast will be taking full advantage of the new rules of PR and social media branding and buzz to continue to build the audiences for free public events, educational outreach and the annual Celebration Concert and Gala Dinner. www.perlmanmusicprogramsuncoast.org
EMX - With a thriving business manufacturing thermal imaging surveillance systems for military, law enforcement and emergency preparedness, EMC, Inc of Melbourne, FL wanted to reach out to the marine market. The first goal was to introduce the new technologies of thermal imaging as both a security and navigational tool. Gayle Williams developed relationships with industry media placing feature articles in publications such as Workboat Magazine, Professional Mariner and Marine Electronics. We also organized a press event and thermal imaging demonstration on a working tugboat at the Port of New Orleans during the 2004 Workboat Expo.
Circus Sarasota - Sarasota, the Circus Capital of the World, is home to Circus Sarasota, a nonprofit circus with year-round educational and laughter therapy programs as well as their season of Winter performances. In 2007, Vision PR &Marketing’s Gayle Williams served as the lead consultant implementing the promotional plans for their Sarasota performance season as well as their first series of performances outside of the local market. Williams successfully developed new media partnerships and significant media coverage in the Ft Myers and Naples, FL market to bring in an entirely new audience in the Circus’ first season there.
Sarasota Orchestra (formerly Florida West Coast Symphony) - With a shoestring budget and lots of creative ideas, Gayle Williams created a year-long campaign to launch the newly appointed artistic director of the orchestra gaining unprecedented attention from the media and general public. The “Life-Size” Leif promotion utilizing multiple copies of a full length mounted photo of the new maestro. The results – season subscriptions sold out and the campaign itself received press coverage and a state-wide Golden Image Award from the Florida Public Relations Association. |
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| Bertha Palmer Alive! |
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| Perlman Music Program Suncoast |
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| Sunshine from Darkness |
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| Sarasota Ballet |
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| Sarasota Ballet |
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