Inbound Marketing
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott, author of Real-Time Marketing and PR
Publish Fresh, Relevant & Link-Worthy Content
Content marketing has become the great differentiator — a sustainable competitive advantage that enables you to separate yourself, while driving acquisition (leads) and retention (loyalty).
Content alone will not generate leads and loyalty, but it will enable your organization to enhance its positioning as a thought leader and innovator, connect with audiences in a more authentic and personal way, and directly impact your website’s search engine rankings and traffic.
With an integrated marketing strategy, content marketing feeds off the strength of your brand, Website, search marketing and social media strategies.
Vision helps you understand your audiences, and regularly publish compelling, multi-media content that keeps you several steps ahead of your competition.
- Articles
- Blog posts
- Case studies
- eBooks
- Newsletters
- Photos
- Podcasts
- Press releases
- Videos
- Webinar
- White papers
How Does Content Marketing Fit into Your Strategy?
Content marketing is one element of an integrated marketing strategy. It feeds off the strength of your brand, Website, search marketing and social media strategies.
Content marketing alone will not generate leads and loyalty, but it will enable your organization to enhance its positioning as a thought leader and innovator, connect with audiences in a more authentic and personal way, and directly impact your website’s search engine rankings and traffic.
Learn more about how Vision Marketing can help you grow through Content Marketing.
Click - Blog writing, blog consulting, copywriting, eBook, video content, newsletters
A. Blog Writing
Keep Your Business Blog Fresh and Relevant
Blogging gives organizations the ability to differentiate themselves, while building powerful websites that drive organic traffic and generate leads. However, blog writing requires a significant investment of resources to stay fresh and relevant.
VISION MARKETING blog copywriting services ensure that your organization’s blog remains active and updated with multi-media content that brings value to your audiences.
Blog Copywriting Services
Request a project proposal, or ask about our service packages that bundle blog copywriting and premium content services (i.e. case studies, ebooks, articles) into 12-month inbound marketing campaigns.
B. Blog Consulting
Business Blogging Strategy, Training and Education
Regularly publishing fresh, relevant and link-worthy content gives organizations and professionals the ability to boost search engine rankings, generate inbound links and drive website traffic. Blogging is a powerful tool to directly reach and connect with your core audiences.
VISION MARKETING provides the strategy, training and education needed to build and grow your organization’s blog.
How are Organizations Using Blogs in Business?
- Establish professionals as experts, thought leaders and innovators.
- Educate employees, customers, prospects and the media.
- Manage crisis situations.
- Optimize Websites for improved search engine rankings.
- Publish company news, information.
C. Case Study
Showcase Your Capabilities and Success Stories
Provide prospects and customers with powerful examples of how your products or services deliver value and results. Case Studies are ideal website content for your visitors, make great marketing and sales tools, and can be used as editorial submissions.
VISION MARKETING delivers planning, copywriting and design services.
What Makes a Good Case Study?
- Satisfied, recent customer
- Unique or high-profile application (company, product, event, etc.)
- Clearly defined challenge and solution
- Impressive, quantifiable results
- Innovative or customized solution
- Hi-res photos available
- Customer resources willing and able to be interviewed
- Limited legal concerns with trade secrets/proprietary information disclosure
- Story highlights key product/service benefits (speed, efficiency, productivity, profitability)
Online Case Study:
- Following a standard outline of: Challenge, Solution and Results, VISION MARKETING’s professional marketing copywriters will craft a case study for publishing on your corporate website, blog or media room.
- Optimized with priority keywords and written with buyer personas’ key needs in mind.
- Additional fees apply for graphic design and strategic planning if you plan to use case studies in print or PDF form as sales support.
- Average turnaround: 15-20 business days
D. Copywriting
Blog, Web, SEO and Marketing Copywriting Services
Content is the key to building a powerful, optimized website that generates traffic, links and leads. VISION MARKETING is focused on hiring and developing the industry’s top content marketers, with exceptional technical and creative writing skills.
VISION MARKETING consultants produce copywriting that is strategic, buyer-persona focused, optimized for search engines, technically sound and results driven.
While there are many talented writers and content services available, we strongly believe that your copywriting should be done by the same consultants that build and manage your inbound marketing and PR campaigns. These hybrid professionals must have an in-depth grasp of SEO, social media, PR, marketing and branding.
E. eBook
Publish and Promote eBooks to Build Your Brand
Establish yourself or your organization as a thought leader and expert resource with an eBook. eBooks are powerful link-building and lead-generating tools to share a wealth of information relevant to your target audiences.
Copywriting services:
- Planning
- Graphic design
- Distribution strategy
- Landing page optimization
- Lead form development
- Publishing
- Promotion
Why eBooks?
“eBooks are one of the most effective forms of new marketing. Ebooks have tremendous perceived value and therefore people tend to pass them on. They help solve problems and therefore buyers appreciate the content, branding the writer as someone worth doing business with.” — David Meerman Scott, How to Write an Ebook: 30 Tips for Success
“…When it works, your idea will spread far and wide. Even better, the act of writing your idea in a cogent, organized way will make the idea better… free ideas spread faster than expensive ones. That’s why radio is so important in making music sell.” — Seth Godin, You Should Write an Ebook
F. Video Content
Web video content is too often imagined as the magic viral bullet that will take your brand to the front page of YouTube and beyond with sales. Video content, however it is distributed, online or broadcast, follows the same quality, branding and strategic marketing rules of any other type of content.
Your goal is to share your brand’s story in a variety of engaging ways and channels.
Vision Marketing offers a uniquely cross-trained team of anchors, producers, reporters, videographers with broadcast news experience to help craft your story, script, shoot and edit your video all to the highest current HD broadcast standards. Packages are prepared for distribution on line, but saved in formats appropriate for recycling into formats appropriate for TV commercials and B-roll for news.
G. Newsletter
Keep internal and external audiences informed with a print or email newsletter. Vision provides planning, copywriting, design and distribution services to ensure that your company newsletter reaches and influences its readers.
While print newsletters can still be an effective communications vehicle for some organizations, email newsletters offer a highly effective and measurable marketing tool for those seeking to drive Website traffic, generate leads and sales, and increase the subscriber base to the company blog.
- Planning
- Copywriting
- Design
- Distribution