Search Marketing
Get Found
Search marketing refers to the paid and organic activities, including SEO, that help boost your Website’s search engine ranking, drive visitors and generate leads. In short, it helps your organization get found online when people are searching for your product or services.
- Analytics
- Keyword analysis
- Landing pages
- Lead forms
- Link building
- Local search
- On-page optimization
- Paid search
The key to search is increasing organic, or based on optimized content and naturally occurring in-bound and out-bound links. Talk to us about how to find the right solution for your search marketing needs without wasting time on the old SEO “magic”.
How Does Search Marketing Fit into Your Strategy?
While traditional SEO tactics, such as on-page optimization, are still essential, the true drivers of search rankings are content marketing and social media participation.
Organizations have the ability to reach and influence consumers directly at the exact moment they are searching for products, services and knowledge. In essence, they are granting you permission to market to them, but you have to be there, and provide value.
A. Search Engine Optimization
Search Engine Optimization (SEO) is an essential element of any inbound marketing campaign and accounts for approximately 15-25% of your Website’s search engine value.
VISION MARKETING incorporates priority keywords and phrases for both on-page and off-page optimization, including: Website content, meta data (i.e. page titles, descriptions), blog topics, product/services naming, optimized press release copy, video/photo tagging, anchor text and much more.
B. Keyword Analysis
Conduct highly targeted inbound marketing campaigns with a Keyword Analysis from VISION MARKETING. Our inbound marketing consultants build custom keyword lists graded and prioritized based on relevance, search volume, competition and difficulty.
Keywords are used for both on-page and off-page optimization, including: Website content, meta data (i.e. page titles, tags, descriptions), blog topics, product/services naming, optimized press release copy, video/photo tagging, anchor text and much more.
C. Keyword Optimization
VISION MARKETING incorporates priority keywords and phrases throughout your Website, including: URL, page title, meta tags, description, headings and image alt tags.
D. Local Search
VISION MARKETING researches and analyzes local search behaviors, buying patterns and search activity to set your organization’s local search strategy.
A local search campaign is intended to maximize your brand’s local presence online through both organic and paid search activities to get found locally.
Local search activities are built in every client campaign strategy.
E. Paid Search (Let’s not list this, but keep it for future addition-)
Drive Traffic & Generate Leads
VISION MARKETING delivers paid search services, including consulting and Google AdWords campaign management, to drive traffic and leads to client Websites.
VISION MARKETING consultants are required to pass the Google Advertising Professional exam, which demonstrates a thorough understanding of the AdWords program features, as well as the proper technique and strategy behind keyword selection, ad copywriting, budget allocation and management, and campaign optimization.
Paid search pricing is based on project scope, primarily planning and management time. Once the project scope has been defined, a set price can be assigned.